{"id":376,"date":"2007-02-10T14:17:52","date_gmt":"2007-02-10T19:17:52","guid":{"rendered":"http:\/\/andresb.net\/?p=376"},"modified":"2007-02-10T14:17:52","modified_gmt":"2007-02-10T19:17:52","slug":"ideas-por-sobre-todo","status":"publish","type":"post","link":"https:\/\/andresb.net\/blog\/post\/2007\/02\/ideas-por-sobre-todo\/","title":{"rendered":"Ideas por sobre todo"},"content":{"rendered":"

Escenario 1:<\/strong><\/p>\n

\u00abAh, pero el comercial exitoso que hiciste fue para jam\u00f3n enlatado. Nosotros vendemos jam\u00f3n fresco… tienes alguna experiencia en esto?\u00bb. Visto en B.L. Ochman – What’s next blog<\/a>.<\/p><\/blockquote>\n

Escenario 2:<\/strong><\/p>\n

Agency.com<\/a>, que naci\u00f3 como una agencia de marketing digital (o como quieran llamarla), terminar\u00e1 produciendo comerciales de TV y otros medios tradicionales para Ikea. AKQA<\/a> es la ‘agency of record’ de Yell.com y Glue<\/a> es finalista por la cuenta completa de Eurostar, el servicio de trenes que une Londres, Par\u00eds y Bruselas. Visto en AdPulp<\/a>.<\/p><\/blockquote>\n

Me gusta hacia d\u00f3nde vamos. Me gusta que las ideas provengan desde el terreno m\u00e1s f\u00e9rtil, en vez de forzar su aparici\u00f3n en equipos gastados, carcomidos por la rutina y apegados a esquemas que ya no reflejan la realidad<\/a>.<\/p>\n

Me gusta cuando Hugh MacLeod dice que Stormhoek<\/a> ve a Google y Microsoft como su competencia, porque no se trata de vender un poco m\u00e1s de vino que otros vi\u00f1edos sudafricanos<\/a>, sino de cambiarte la vida y hacer del mundo un lugar mejor.<\/p>\n

<\/p>\n

Let the idea rule<\/strong><\/p>\n

Scene 1:<\/strong><\/p>\n

\u00abYeah,\u00bb he sniffed, \u00abbut that was canned ham. I sell fresh ham. Do you have any experience with fresh ham?\u00bb. Via B.L. Ochman<\/a>.<\/p><\/blockquote>\n

Scene 2:<\/strong><\/p>\n

It is possible that Agency.com<\/a> could make TV spots in the future, an Ikea spokeswoman says. Other digital agencies are starting to gain some traditional work, as well. AKQA<\/a> of San Francisco has been appointed the main agency for Yell.com. Glue<\/a>, an Internet agency owned by Aegis Group PLC, is one of three agencies on a shortlist for Eurostar, the train service between London, Paris and Brussels. Via AdPulp<\/a>.<\/p><\/blockquote>\n

I’m loving where are we going. Let the ideas come from the most fertile ground. Stop trying to extort great creativity from exhausted teams, captive in routines and schemes that don’t reflect the market’s reality.<\/p>\n","protected":false},"excerpt":{"rendered":"

Escenario 1: \u00abAh, pero el comercial exitoso que hiciste fue para jam\u00f3n enlatado. Nosotros vendemos jam\u00f3n fresco… tienes alguna experiencia en esto?\u00bb. Visto en B.L. Ochman – What’s next blog. Escenario 2: Agency.com, que naci\u00f3 como una agencia de marketing digital (o como quieran llamarla), terminar\u00e1 produciendo comerciales de TV y otros medios tradicionales para […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":""},"categories":[],"tags":[12,14,24],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/andresb.net\/blog\/wp-json\/wp\/v2\/posts\/376"}],"collection":[{"href":"https:\/\/andresb.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/andresb.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/andresb.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/andresb.net\/blog\/wp-json\/wp\/v2\/comments?post=376"}],"version-history":[{"count":0,"href":"https:\/\/andresb.net\/blog\/wp-json\/wp\/v2\/posts\/376\/revisions"}],"wp:attachment":[{"href":"https:\/\/andresb.net\/blog\/wp-json\/wp\/v2\/media?parent=376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/andresb.net\/blog\/wp-json\/wp\/v2\/categories?post=376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/andresb.net\/blog\/wp-json\/wp\/v2\/tags?post=376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}