{"id":275,"date":"2006-07-11T09:20:18","date_gmt":"2006-07-11T09:20:18","guid":{"rendered":"http:\/\/andresb.net\/?p=275"},"modified":"2006-07-11T09:20:18","modified_gmt":"2006-07-11T09:20:18","slug":"el-poder-de-una-buena-historia","status":"publish","type":"post","link":"https:\/\/andresb.net\/blog\/post\/2006\/07\/el-poder-de-una-buena-historia\/","title":{"rendered":"El poder de una buena historia"},"content":{"rendered":"<p>Les tom&oacute; casi una d&eacute;cada descubrirlo, pero parece que un grupo de genios cree que es posible elevar el valor de una marca <a href=\"http:\/\/adage.com\/article?article_id=110443\">si esta cuenta una historia<\/a> que sea relevante a sus consumidores.<\/p>\n<p>W-O-W, AdAge, un poco atrasados en la lectura de <a href=\"http:\/\/www.sethgodin.com\">Seth Godin<\/a> o mezclando anuncios con el contenido editorial?<\/p>\n<\/p>\n<p><b>The -already known- power of storytelling<\/b><\/p>\n<p>Some guys at <a href=\"http:\/\/adage.com\/article?article_id=110443\">AdAge<\/a> seem to have read <a href=\"http:\/\/www.sethgodin.com\">Seth&#8217;s<\/a> books and <strike>decided<\/strike> discovered storytelling is good for brands. Yawn.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les tom&oacute; casi una d&eacute;cada descubrirlo, pero parece que un grupo de genios cree que es posible elevar el valor de una marca si esta cuenta una historia que sea relevante a sus consumidores. W-O-W, AdAge, un poco atrasados en la lectura de Seth Godin o mezclando anuncios con el contenido editorial? The -already known- [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":""},"categories":[9],"tags":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/andresb.net\/blog\/wp-json\/wp\/v2\/posts\/275"}],"collection":[{"href":"https:\/\/andresb.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/andresb.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/andresb.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/andresb.net\/blog\/wp-json\/wp\/v2\/comments?post=275"}],"version-history":[{"count":0,"href":"https:\/\/andresb.net\/blog\/wp-json\/wp\/v2\/posts\/275\/revisions"}],"wp:attachment":[{"href":"https:\/\/andresb.net\/blog\/wp-json\/wp\/v2\/media?parent=275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/andresb.net\/blog\/wp-json\/wp\/v2\/categories?post=275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/andresb.net\/blog\/wp-json\/wp\/v2\/tags?post=275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}