{"id":247,"date":"2006-05-04T01:16:16","date_gmt":"2006-05-04T01:16:16","guid":{"rendered":"http:\/\/andresb.net\/?p=247"},"modified":"2006-05-04T01:16:16","modified_gmt":"2006-05-04T01:16:16","slug":"el-muneco-de-michelin-no-se-llama-michelin","status":"publish","type":"post","link":"https:\/\/andresb.net\/blog\/post\/2006\/05\/el-muneco-de-michelin-no-se-llama-michelin\/","title":{"rendered":"El mu\u00f1eco de Michelin, no se llama Michelin?"},"content":{"rendered":"<p>Desde que conozco la marca, a los gordos les dec\u00edamos \u00abpareces un Michelin\u00bb.<\/p>\n<p>El personaje nunca interactu\u00f3 conmigo, nunca me dijo nada, s\u00f3lo recuerdo verlo sonriente, convalidando lo que dijera el anuncio. Un tipo as\u00ed, debe saber cu\u00e1les son las mejores ruedas que uno puede comprar.<\/p>\n<p>Ahora que Michelin propone \u00ab<a href=\"http:\/\/movimientocreativomichelin.com.mx\/\">El movimiento creativo Michelin<\/a>\u00ab, o algo por el estilo, un concurso donde la gente tiene que presentar ideas que mezclen \u00abmovilidad\u00bb con el famoso mu\u00f1eco \u00abBibendum\u00bb.<\/p>\n<p>Aj\u00e1, Bibendum.<\/p>\n<p>Despu\u00e9s de aaaaa\u00f1os de tener un posicionamiento impecable de la marca y una identificaci\u00f3n inequ\u00edvoca entre el bicho blanco y el producto, por qu\u00e9 cambiar as\u00ed la jugada? O soy el \u00fanico que no sab\u00eda que el maldito Michelin se llama Bibe&#8230;loquesea?<\/p>\n<p><!--more--><\/p>\n<p><strong>The Michelin fatty guy&#8230; named Bibendum?<\/strong><\/p>\n<p>For nearly 30 years, I called the Michelin guy \u00abMichelin\u00bb. When I wanted to tease a fat friend I told him \u00abYou look like a Michelin\u00bb. That was embedded in my language, and my friends&#8217;.<\/p>\n<p>Michelin is hosting a creativity contest here in Mexico, and for the first time in my life, in the ads for the contest, I&#8217;ve learned that Michelin wants to call this character \u00abBibendum\u00bb.<\/p>\n<p>So much for a perfect positioning. Bib&#8230; whatever doesn&#8217;t even looks good for Latin America. \u00abVivendum\u00bb (sounds like \u00ablively\u00bb in Spanish) would be a much better choice for destroying the link between the doll and the brand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde que conozco la marca, a los gordos les dec\u00edamos \u00abpareces un Michelin\u00bb. El personaje nunca interactu\u00f3 conmigo, nunca me dijo nada, s\u00f3lo recuerdo verlo sonriente, convalidando lo que dijera el anuncio. Un tipo as\u00ed, debe saber cu\u00e1les son las mejores ruedas que uno puede comprar. Ahora que Michelin propone \u00abEl movimiento creativo Michelin\u00ab, o [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":""},"categories":[9],"tags":[5],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/andresb.net\/blog\/wp-json\/wp\/v2\/posts\/247"}],"collection":[{"href":"https:\/\/andresb.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/andresb.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/andresb.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/andresb.net\/blog\/wp-json\/wp\/v2\/comments?post=247"}],"version-history":[{"count":0,"href":"https:\/\/andresb.net\/blog\/wp-json\/wp\/v2\/posts\/247\/revisions"}],"wp:attachment":[{"href":"https:\/\/andresb.net\/blog\/wp-json\/wp\/v2\/media?parent=247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/andresb.net\/blog\/wp-json\/wp\/v2\/categories?post=247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/andresb.net\/blog\/wp-json\/wp\/v2\/tags?post=247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}