{"id":228,"date":"2006-04-04T02:16:06","date_gmt":"2006-04-04T02:16:06","guid":{"rendered":"http:\/\/andresb.net\/?p=228"},"modified":"2006-04-04T02:16:06","modified_gmt":"2006-04-04T02:16:06","slug":"chevy-tahoe-te-lo-digo-yo","status":"publish","type":"post","link":"https:\/\/andresb.net\/blog\/post\/2006\/04\/chevy-tahoe-te-lo-digo-yo\/","title":{"rendered":"Chevy Tahoe, te lo digo yo"},"content":{"rendered":"<p><i>NOTE: if you got here because of the piece about &quot;Misled ladies and horsemen&#8230;&quot; by <a href=\"http:\/\/www.whatsnextblog.com\/archives\/2006\/04\/machine_translations_are_so_lame.asp\">B.L. Ochman<\/a>, welcome! I&#8217;d just like to clarify that I&#8217;m not at Grey Interactive Mexico anymore. Since October 2005 I founded Area6 Comunicaci&oacute;n with three partners, our own advertising agency. I&#8217;m sending her a quick update about this. Have fun anyway.<\/i><\/p>\n<p>Chevrolet lanz&oacute; una campa&ntilde;a al estilo &quot;publicidad 2.0&quot; donde <a href=\"http:\/\/www.chevyapprentice.com\/\">public&oacute; en l&iacute;nea<\/a> una serie de elementos (m&uacute;sica, secuencias de video, im&aacute;genes, etc) para que cualquier persona pudiera componer un anuncio sobre la nueva Chevy Tahoe y ganar una pila de premios.<\/p>\n<p>Est&aacute; bueno, si esto se hac&iacute;a bien, Chevrolet podr&iacute;a aprender mucho de c&oacute;mo sus clientes (o cualquier individuo interesado en hacerse con los premios) ve&iacute;an y expresaban las caracter&iacute;sticas del producto.<\/p>\n<p>Lo malo, es que la gente est&aacute; produciendo <a href=\"http:\/\/www.whatsnextblog.com\/archives\/2006\/04\/post_49.asp\">anuncios TAN contrarios<\/a>, que ahora en GM lloran y los borran.<\/p>\n<p>Despistadas damas y caballeros de marketing y publicidad de GM: no se trata de &quot;dejar que la red forme el mensaje, del que despu&eacute;s nos adue&ntilde;amos&quot;, se trata de <a href=\"http:\/\/www.gapingvoid.com\/Moveable_Type\/archives\/000823.html\">hacer un producto u ofrecer un servicio <i>fucking amazing<\/i><\/a>. As&iacute; s&iacute; uno deja que la gente dise&ntilde;e los anuncios.<\/p>\n<p>Mientras eso no ocurra, hagan un anuncio, compren TV y revistas, y <a href=\"http:\/\/andresb.net\/blog\/post\/2006\/03\/y_donde_esta_el_sustantivo\">taladren<\/a> el &quot;mensaje&quot; a la gente en la cabeza a fuerza de repeticiones, no de di&aacute;logo.<\/p>\n<p \/>\n","protected":false},"excerpt":{"rendered":"<p>NOTE: if you got here because of the piece about &quot;Misled ladies and horsemen&#8230;&quot; by B.L. Ochman, welcome! I&#8217;d just like to clarify that I&#8217;m not at Grey Interactive Mexico anymore. Since October 2005 I founded Area6 Comunicaci&oacute;n with three partners, our own advertising agency. I&#8217;m sending her a quick update about this. Have fun [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":""},"categories":[9],"tags":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/andresb.net\/blog\/wp-json\/wp\/v2\/posts\/228"}],"collection":[{"href":"https:\/\/andresb.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/andresb.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/andresb.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/andresb.net\/blog\/wp-json\/wp\/v2\/comments?post=228"}],"version-history":[{"count":0,"href":"https:\/\/andresb.net\/blog\/wp-json\/wp\/v2\/posts\/228\/revisions"}],"wp:attachment":[{"href":"https:\/\/andresb.net\/blog\/wp-json\/wp\/v2\/media?parent=228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/andresb.net\/blog\/wp-json\/wp\/v2\/categories?post=228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/andresb.net\/blog\/wp-json\/wp\/v2\/tags?post=228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}