Me gusta el análisis que hace Hugh MacLeod sobre las nuevas herramientas de publicación y «presencia» que hoy están disponibles (Twitter, Jaiku, Facebook, Spock, Dopplr, etc), y se llevan una porción de la energía que antes «solo» se ocupaba en blogs.
I remember Robert Hughes, the great art critic saying in his wonderful book, «The Shock Of The New» that the Conceptual Art scene that emerged in the 1960s-1970s was actually good for «Painting».
Why? Because with everybody else scattering bits of string around gallery floors and calling it «Art» , or covering themselves with butter, rolling themselves in the grass and calling it «Art», the only people left painting were those, as Hughes put it, «who still actually wanted to paint».
And paint they did. Hence the big painting revival in the early 1980s. Artists like Julian Schnabel, Francisco Clemente, Basquiat, Keith Haring etc.
I feel similarly about blogs. With new tools like Facebook and Twitter springing up, there’s no need to have a blog unless you really want to, unless you really want to devote that kind of time and effort to it.
As I’ve said more than once before, «Blogging isn’t for everybody, Web 2.0 is for everybody».
Todavía hay mucha gente diciendo a las empresas «abran un blog», y no se trata de eso. Conversen, abran espacios, usen las herramientas que hoy están disponibles para todos y que el resto del mundo está usando. Creo que ese es el consejo.